I remember quite clearly having too much to do in a day.
Email outreach, communicating and managing clients , new prospective client calls. It was hard because there was barely any time to market my business, but I had to.
It’s crucial for every business owner in the sea of noise and competition. Even the most skilled practitioners will hear crickets if they aren’t known and noticed by anyone.
Trying to juggle it all I become frustrated going to bed late, putting in long hours without much reward. Social media being a chore and a pain.
I simply just hated design and I still do, maybe a bit less now. Lots of free and paid design courses followed to get decent at it, and even did it for a few clients but didn't enjoy it at all.
I tried Canva, Designbold and even Getstencil and a few others. But despite the nice templates there was still quite challenging to use and customise.
I know a lot of you are like this but I wanted this one-click trick solution. One that gave me professional level design results quickly without having a part-time / full time designer on payroll.
After lots of searching and asking friends, one afternoon while browsing on Appsumo. I found it. I think I found the one!
And it's called RelayThat.
RelayThat that works quite differently than other tools I've seen and used in the past. Instead of creating one post at a time, RelayThat provides you with templates and layouts that dynamically change as you put your content in. In order words, they all change at once if you change an element e.g. insert a different image.
That really helps you see how things would look on a layout even if you haven’t chosen it yet. I like to look at it like it’s doing the thinking and work for me.
You can also create and set your logos, unique fonts and branding colours in a project. The good thing is that they’re present and right there whenever you need them.
And this for as many projects that you have to do. I remember having to upload logos manually each time that was quite a pain.
Now let’s look at how I created 30 days of social media content in under 3 hours
Now just to be clear, I already had my quotes selected and my spreadsheet of useful sources handy.
I also had my images selected and downloaded, some of them of myself and others from stock image sites. My call to actions and potential engagement questions listed in my planning spreadsheet were already written and ready to use.
So you do have to do a little bit of planning.
My posting workflow consists of me filling that bucket with useful resources for use during the week whenever I need them.
So on post creation day which is Friday for me is way easier (and even more now!) when I sit down to do it.
I simply paste my quotes into RelayThat with my pre-selected photos (use can use their stock section as well) and I find a layout that works for me. What amazes me is the vast collection of amazing layout templates they already have which makes this dead easy.
For example for Instagram, I can put in my handle, image, text and quote and boom, done.
On LinkedIn for my email marketing client business Hardel Enterprise Solutions, I just add my text copy for one of my posts and use my saved template for my styled post. And boom, nice and sweet!
For Facebook, for my Passion & Purpose Mindset membership Facebook group and my personal Facebook page, I have theme days and I can saved specific templates and quickly create other upcoming weeks.
To Summarize, when publishing have your key post types either written out or recorded in advance.
Also re-purpose previous content, whether it a blog content as a YouTube/ Facebook video or a YouTube video as a 60 second Instagram Story. You need to know what your main content categories are and always be looking out for relevant content to fill up those buckets.
Creating, scheduling content and growing platforms such as Twitter may seem to take a bit of time and effort. It’s only because I primarily manage more than one brand. Most of you don’t, so three hours may actually be a stretch and you can do it even quicker.
I really hope you’re as excited as I am because I was bouncing with joy when I actually really put RelayThat through its paces.
To help you even further, here’s a list of who it is and isn’t for
Who is it is for?
- If you’re a digital / social media marketer who manages accounts for clients (will make your delivery 10x easier)
- You’re a entrepreneur and either have / still can’t afford to bring that extra virtual assistant to handle your marketing. You can add them as a team member to manage things on your behalf.
- If you have your online business part-time and just want your social media designs done quickly and efficiently
- An agency who want to keep their work in-house and deliver professional results rather than using an unlimited service like Kappa99 or outsourcing it for cheaply elsewhere.
Who is it not for?
- Photoshop experts who want to replicate the full and complete control of the design process with Relaythat. Relaythat is wonderful but isn’t a Photoshop. Depending on your level of design finesse, it may or may not be suitable for you. You can export banners and print designs from relaythat too though.
Ability to create many projects and keep your brands and designs separate.
You can store your logos, brand colors, upload your brand fonts separately. It’s frustrating using a software that has no place to put those.
Creating and putting them in once is mentally relieving. Also if someone else is managing your marketing on your behalf via the Team function, you can be relaxed that their designs are on brand.
Ability to create professional and branded designs very quickly.
This results in lots of time savings, time to spend on other pertinent business goals, time with family, time with friends or even loved ones.
Simple and clean UX
Rather than a folder based layout, it makes sorting photos and saved designs relatively easy.
There are several design types and sizes, such as Facebook Advertisements, YouTube headers, Instagram Stories , Pinterest pins and it’s easy to find and switch.
It’s easy to switch projects (brands) and change your workspace assets (elements of a brand). It simple, intuitive and well-thought. They got that one down.
Ability to save layouts and designs per workspace (project)
Things can get messy quickly especially if you’re working under a tight deadline or just have a lot of other things to do. Being able to organize and retrieve all your uploads, your saved designs really helps maintain that inner peace.
We all know there is nothing worse than a last minute folder frenzy to find something we were sure was there!
Naming conventions were a bit tricky.
Projects, workspaces, saved designs.
Depending on when you read this they may have changed their names once more but it can be confusing for someone new to their ecosystem. It wasn’t the biggest deal as i’m certain they have their reasons for naming them this way. It would be nice if that was made a bit clearer
It may have a slight learning curve
Especially if you’re been designing one image at a time or new to the style of using layouts for design, but trust go through it.
They have a wonderful onboarding tutorial which will be well worth your while. It will walk you through so you become comfortable quickly.
I racked my brain and honestly can’t think of any others.
Because my story and how it has helped me so much to systematically create quality content at I rate I actually want to rather than being lost and stuck on that content hamster wheel, I wholeheartedly recommend Relaythat to you.
Relaythat that compared to the other solutions on the market has been a game changer. Sure they are other decent applications but if you want quality and numerous options for professional designs and want to have really decent control over that process without feeling overwhelmed with managing your online presence and brand, relaythat is the ideal choice.
If you’re a beginner, I'd advise you look no further as it really helped my workflow and I really wish I had it starting out.
If you have some experience and have been designing your social media, give this a go! Trust me if will make you more efficient and cut your hours down by ½. It did for me.
It’s not everyday you find a single product that saved you so much mental bandwidth and stress the way Relaythat has. And personally I don’t recommend that many tools.
In this age of digital distraction video, groups and stories on almost all platforms causing such a heightened competition for attention it’s a wonderful feeling knowing I have the tools, means and edge to keep up comfortably.